How To Sell Waterproof Gadgets, Sony Edition

Sony sells waterproof MP3 player inside a bottle of water

The Bottled Walkman campaign seen in the above video tells the tale of Sonys $100 W Series wearable MP3 player being stuffed into bottles of water and sold in vending machines at a swim training center. As The Next Web reports , these gadget-filled water bottles made the rounds in New Zealand thanks to an ad agency there. No word on a broader push this seems mostly like a proof-of-concept marketing test more than anything else. A true test, of course, would be to put these things into vending machines that only accepted $1 bills.

Creative Zen X-Fi MP3 Player

The earbuds, which Creative also sells separately for $80, fit snugly in the listeners’ ears and provide clear low-end audio, with midrange treble that isn’t tinny. Creative’s highly touted X-Fi Xtreme Fidelity Audio playback goes far in helping this player sound amazing. Its signal-to-noise ratio of 83 dB is second only to the SanDisk Sansa Connect’s 84 dB in our tests. And the X-Fi earned the best rating of any player we’ve tested in terms of harmonic distortion and noise–at a barely registering 0.01 percent. What does that mean for your ears?

Sony Sells Waterproof MP3 Player In Bottles Of Water

Subscribe to Ubergizmo on Youtube Sony Sells Waterproof MP3 Player In Bottles Of Water By Tyler Lee on 02/11/2014 Marketing is important when it comes to selling a product because not only does a product have to sell based on its own merits, but at the same time it has to have an appeal, such as a specific look, a lifestyle, and so on. Sony has done just that with their W series Walkman MP3 player , which for those unfamiliar, is a pair of earphones with an MP3 player built into them itself. This means that there will not be an additional cable that attaches to your phone, making it a pretty portable device and great for the gym, which is exactly how Sony is marketing it. Teaming up with advertising firm, DraftFCB over in New Zealand, Sony has decided to market their W series Walkman by placing them inside of water bottles and selling them at locations such as gym and indoor pools from vending machines. Naturally the fact that it comes inside a water bottle highlights how the MP3 player is waterproof, making it ideal for gym goers who might be worried that sweat and light washing of their earphones might damage the device, and swimmers who might want to swim with their headphones on.

Sony Sells Waterproof MP3 Players In Water-Billed Bottles Via Vending Machines

Sony has managed to continue its Walkman line over the years, moving from the cassette tape all the way to the digital audio file format era. However, any ordinary MP3 player is not going to raise eyebrows, so Sony decided to get the job done by introducing waterproof MP3 players that will be sold in vending machines. There is a catch to it though, as these waterproof MP3 players have been placed in water-filled bottles before being sold via vending machines. According to DraftFCB, which is an Auckland, New Zealand-based advertising and marketing agency. Known as the worlds first Bottled Walkman, it offers a new way for Sony to show off its product which will be able to instantly demonstrate its benefit.

11, 2014 1:06 pm Even though MP3 players are all but dead in favor of smartphones except for that occasional person you see with a flip phone and a personal MP3 player on public transportation who blows your mind they still fill a specific void in the world of electronics. A tiny MP3 player resistant to the elements is almost always more desirable to bring with you whenever youre doing something that is unsafe to an expensive smartphone. Sony is looking to corner the market on underwater music enjoyment, and released a waterproof MP3 player. However, to prove that the device is truly waterproof, Sony employed the tactic of clever marketing, and is selling the MP3 player inside a bottle of water. Sonys product was initially released inside special vending machines deployed at pools, showing customers that not only is the device waterproof, but purchasing it is as easy as buying a bottle of water. Though listening to music while swimming isnt an entirely new concept, its still not as pervasive an idea as Sony would like.

SanDisk Announces New MP3 Player Designed for Athletes and Fitness Enthusiasts

About SanDisk SanDisk Corporation ( SNDK ), a Fortune 500 and S&P 500 company, is a global leader in flash storage solutions. For more than 25 years, SanDisk has expanded the possibilities of storage, providing trusted and innovative products that have transformed the electronics industry. Today, SanDisks quality, state-of-the-art solutions are at the heart of many of the world’s largest data centers, and embedded in advanced smart phones, tablets and PCs. SanDisks consumer products are available at hundreds of thousands of retail stores worldwide. For more information, visit . 1 Based on continuous playback at 128 kbps MP3; actual life and performance may vary depending upon usage and settings; battery not replaceable.

Audiophile MP3 players, by the numbers

Frequency response test chart of the Creative Zen MP3 player.

Unlike Jasmine and myself, Eric never actually listens to the MP3 players we review. Instead, he reformats the player, makes sure the latest firmware is installed, and transfers over a few white noise and sine wave audio files. Finally, he connects a Audio Precision ATS-2 Audio Analyzer to the headphone output of the MP3 player to reveal details such as the MP3 player’s signal-to-noise ratio (SNR), total harmonic distortion (THD+N), frequency response deviation, maximum power output, and stereo crosstalk. We’ve been testing our MP3 players this way for more than a year, but you wouldn’t know it from reading our reviews because we’ve never included the data. Here’s why: It’s boring. Most MP3 players spit out the same results during testing, especially when you consider that a variance of +/- 5dB in each testing measure is indistinguishable to the human ear.


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